Catchy business names can make or break fledgling startups. For both customers and investors, first impressions are greatly affected by what a business plans to call itself. In this way a catchy business name for a new company might be the difference between success and failure. Fortunately, putting some effort into really nailing a business name will pay huge rewards if you can get it right.
And, rather than spending a lot of money, if you or a member of your team has a moment of true inspiration and hit a descriptive name that both fits your business and is memorable, then you might just have a brand that will amplify all of your subsequent marketing efforts.
A critical first step is to make a list of quality names using tools on the internet, which can be immensely helpful in the early stages of planning and development. Also, as you immerse yourself in this task you’ll save time and money by checking the United States Patent and Trademark Office website, to see if a name is taken before you go about registering it as a domain name or creating marketing campaigns.
While most small business owners have some general idea of how they want to brand themselves, choosing a name is never easy, and carries with it the weight of the entire enterprise. After all, a name is the one part of a business that tends to stay the same over the years. As a business grows, modernizes, and makes changes to its business model, the one consistent aspect of that business is its name.
This is how customers know a company; this is how they relate to a company and its culture, and how they begin to build brand loyalty. With a random name generator, easily found on the Internet, one can compile a list of catchy business names from which it’s possible to simply choose a name that fits, get ideas from existing names, or develop a combination of the names that suit the needs of any business. Don’t ignore input that friends and family provide, as their reactions to business names that you run by them, favorable or not, will most likely mirror that of your potential customers.
The benefit of choosing a business name that is easy to remember is the element of branding that it helps to establish. Building a brand is one of the most important aspects of growing a business because it transforms new customers into repeat customers who have a subtle psychological attachment to the company name, and the company it represents. As customers are easily able to distinguish one brand from another they begin to make conscious choices and develop a comfort zone.
All in all, business names are not magic keys to success, but they are a calling card to potential customers, and new business owners must choose it carefully. You get one chance to make a first impression, and leveraging catchy business names can establish a momentum that is invaluable, exactly when a new business needs it most.